THE REUSE CAMPAIGN
Reuse Alliance works to support reuse practitioners, and the thing we hear - over and over - is we have to increase consumer demand for reuse. So how do we raise awareness of the amazing benefits of reuse? Through the annual Reuse Awareness Campaign. Each year we will partner with a different graphic designer to bring a diverse set of perspectives to the campaign. And each year we will study the effectiveness of the messaging - sharing what we find with reuse practitioners.
With your help we can expand the reach of the Reuse Campaign!
The 2025 Reuse Campaign - by Candace Sanders
The 2025 Campaign was designed by Candace Sanders and is aimed at young families. The campaign launched on October 20th, 2025 - National Reuse Day! The campaign is titled ‘Join the Re-conomy’ and it focusses on the economic benefits of reuse.
Candace Sanders is an award-winning multidisciplinary creative director, photographer, poet, and essayist based in Washington, D.C. With a focus on visual storytelling and conceptual design, she has led creative projects for independent publications, cultural institutions, and digital platforms, and earned more than 15 design awards for her work.
See more of Candace’s work at candacesanders.com.
The 2024 Reuse Campaign - by TBD*CCA
The 2024 Campaign is was designed by the talented graphic design students of TBD * at CCA and was aimed at college students and young professionals. The campaign titled ‘This is Reuse’ launched in the summer of 2024 and focussed on answering the question ‘What is Reuse?’. See the full campaign here and get your ‘This is Reuse’ sticker or postcards here!
