The Reuse Campaign
Reuse Alliance works to support reuse practitioners, and the thing we hear - over and over - is we have to increase consumer demand for reuse. So how do we raise awareness of the amazing benefits of reuse? Through the annual Reuse Awareness Campaign. Each year we will partner with a different graphic designer to bring a diverse set of perspectives to the campaign. And each year we will study the effectiveness of the messaging - sharing what we find with reuse practitioners.
With your help we can expand the reach of the Reuse Campaign!
The 2026 Reuse Campaign - by OneKind Creative
Our 2026 Reuse Campaign, designed by OneKind Creative from Olivia Krawczyk, focuses on the social benefits of reuse. How reuse fosters community, skill sharing, and resilience in numbers, while educating people on the four different kinds of reuse: reuse, repair, repurpose, and refill.
“Olivia Krawczyk is a British multi-award-winning graphic designer and the founder of OneKind Creative, a design studio specialising in branding, campaigns and visual storytelling for purpose-led organisations.
Working with charities, NGOs and social enterprises across the UK and internationally, Olivia’s work combines graphic design with social and environmental impact, helping organisations amplify their missions.
Passionate about bold colours, sustainable design, ethical storytelling and the UN Sustainable Development Goals, Olivia partners with organisations that are making a positive difference, creating brands and campaigns that show how great design and doing good truly go hand in hand.”
See more of Olivia’s work at onekindcreative.co.uk/
Want to help spread the word? Request the Partner Toolkit below, and we’ll send out materials when it’s ready!
The 2025 Reuse Campaign - by Candace Sanders
The 2025 Campaign was designed by Candace Sanders and is aimed at young families. The campaign launched on October 20th, 2025 - National Reuse Day! The campaign is titled ‘Join the Re-conomy’ and it focusses on the economic benefits of reuse.
Candace Sanders is an award-winning multidisciplinary creative director, photographer, poet, and essayist based in Washington, D.C. With a focus on visual storytelling and conceptual design, she has led creative projects for independent publications, cultural institutions, and digital platforms, and earned more than 15 design awards for her work.
See more of Candace’s work at candacesanders.com.
The 2024 Reuse Campaign - by TBD*CCA
The 2024 Campaign is was designed by the talented graphic design students of TBD * at CCA and was aimed at college students and young professionals. The campaign titled ‘This is Reuse’ launched in the summer of 2024 and focussed on answering the question ‘What is Reuse?’. See the full campaign here and get your ‘This is Reuse’ sticker or postcards here!
